Privacy POlicy

Last Updated: 01/11/2026

At G-Max Research (“we”, “our”, or “us”), we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and safeguard personal information when you visit gmaxresearch.com (the “Website”).

1. Who We Are

The data controller responsible for your personal data is:

  • Company Name: Chemitech Ltd t/a G-MAX Research
  • Website: https://gmaxresearch.com
  • Contact Email: sales@gmaxresearch.com
  • Phone: +44(0)1832 731555
  • Registered Address: Unit 39, Podington Airfield, Airfield Road, Hinwick, Northants, England, NN29 7JQ

2. The Information We Collect

Because our website is designed for direct reference without interactive registration or contact forms, the personal data we process is strictly limited:

  • Direct Inquiries: If you contact us via email or telephone using the links provided on the Website, we collect your contact details (such as your name, email address, phone number) and any information you provide within your communication so we can respond to your request.
  • Technical & Usage Data (Cookies & Analytics): With your consent, we use Google Analytics to collect standard internet log information and visitor behavior patterns. This includes:
    • IP address (anonymized prior to processing where configured)
    • Browser type, version, and device type
    • Referring website
    • Pages visited, time spent on pages, and navigation paths

3. Legal Basis for Processing (GDPR / UK GDPR)

We process your personal data under the following legal bases:

  • Legitimate Interests (Art. 6(1)(f)): For handling and responding to direct inquiries you initiate via email or phone.
  • Consent (Art. 6(1)(a)): For setting non-essential cookies and collecting usage metrics via Google Analytics. You can grant, reject, or withdraw consent at any time via our cookie banner.

4. Cookies and Tracking Technologies

Cookies are small text files stored on your device when you browse websites.

  • Essential Cookies: Necessary for basic WordPress core operations and recording your cookie consent preferences. These do not require prior consent.
  • Analytics Cookies (Google Analytics): These cookies help us understand how visitors interact with our site so we can improve layout and performance. These cookies are only activated after you accept them through our cookie banner.

You can modify your cookie choices at any time by clearing your browser cache or clicking the cookie settings option in our site footer.

5. Third-Party Services

We share limited data with service providers strictly necessary to deliver our website:

  • Hosting Provider: Our WordPress hosting infrastructure logs standard server requests (including IP addresses) to maintain security and server health.
  • Google Ireland Limited (Google Analytics): Analyzes aggregated user interactions. Google processes data in accordance with their privacy frameworks and safeguards (such as standard contractual clauses where cross-border transfers apply).

We do not sell, rent, or trade your personal information to third parties for marketing purposes.

6. Data Retention

  • Direct Communications: We retain emails and call notes only for as long as necessary to fulfill your inquiry and maintain ordinary business records.
  • Analytics Data: Google Analytics data is set to retain user and event data for standard retention windows (e.g., 2 or 14 months) before automatic deletion.

7. Your Data Protection Rights

Under data protection regulations (such as the UK GDPR / EU GDPR), you have specific rights regarding your personal data:

  • Access: Request a copy of the personal information we hold about you.
  • Rectification: Request corrections to inaccurate or incomplete information.
  • Erasure: Request deletion of your personal data where there is no compelling legal reason for continued processing.
  • Restriction & Objection: Object to or restrict our processing of your information under certain circumstances.
  • Withdraw Consent: Withdraw your cookie consent at any time without affecting past processing.

To exercise any of these rights, please contact us at sales@gmaxresearch.com. You also have the right to lodge a complaint with your local data protection supervisory authority (such as the Information Commissioner’s Office (ICO) in the UK).

8. Changes to This Policy

We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes. Any updates will be posted directly to this page with an updated “Last Updated” date.